Online Display Ads: Is CTR Everything?

by Debajyoti Banerjee
Online Display Ads: Is CTR Everything? The measurement of Click through Rate or CTR has always been the most powerful metric in the domain of online ads. Back in the early 1990s, the CTR of display ads was as high as 44%! With time and other factors, this percentage dwindled to about 0.1% in the early 2010s! Does this mean that online ads have become less effective? Consider this scenario.Read the full article