What is Netnography?

by Douglas Karr
You’ve all heard my thoughts on buyer personas and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient and accurate means of creating buyer personas. And PersonaX is leading the way, using location-based social media data (geotagged) to analyze th ...Read the full article