Advertising's hidden design and its impact on our culture

by Seth Godin
Media changes everything. Media drives our expectations, our conversations and our culture. And what drives the media? Ads. Two kinds, it turns out: Brand ads and direct ads. Brand ads are the unmeasurable, widely seen ads you generally think of when you think of an ad. A billboard, a TV commercial, an imprinted mug. Direct ads, on the other hand, are action-oriented and measurable.Read the full article