Are the NYT’s Virtual Reality Films for Brands the Next Big Thing?

by Tessa Wegert
When The New York Times Magazine ushered in a new era of virtual reality publishing last Friday, there weren’t any high-tech devices or intimidating gadgets. Instead, those who wanted to see the future of content just had to look into a cardboard box. Over the weekend, the Times distributed more than a million Google Cardboard VR viewing devices so its subscribers could see “T ...Read the full article

“Real Memories” | A Cinematic 360° Virtual Reality Experience

MINI presents “Real Memories,” a cinematic virtual reality experience. Get a free MINI VR Cardboard to view in virtual reality: To view in 360°, watch from the YouTube app on mobile or your Chrome browser on desktop. In this film we follow Max down a mysterious road to remembering his past. Subscribe to MINI on YouTube for more experiences in virtual reality: Learn more about MINI Connected: Explore the world of MINI: Follow MINI:

MINI USA | Backwater | A Virtual Reality Experience

Watch a heist take an unexpected turn, in 360˚ video or using a MINI Connected Virtual Reality Viewer. And get a view of MINI Connected – the stunning system that unites our most advanced, innovative motoring technology. Learn more about the inventive technology available from MINI: SUBSCRIBE to MINI USA: CONNECT with MINI USA: Website: Facebook: Twitter: Instagram: Pinterest: Tumblr: YouTube: About MINI USA: Since its introduction in 1959, MINI has stood for intelligent design, iconic style and unparalleled motoring thrills. The original Mini was developed in response to a fuel shortage in the wake of the Suez Canal crisis. In 1957, Alec Issigonis, the top engineer of the Morris Company, was challenged to design and build a small, fuel-efficient car capable of carrying four adults, and what he built was a perfect balance of fuel efficiency, functionality and fun. It’s from this heritage that the philosophy of MINImalism was inspired. MINImalism is a commitment to doing more with less, and these virtues were not lost on the endlessly inventive mind of racing pioneer John Cooper. He recognized the performance potential in the Mini’s uncompromised simplicity and turned it into a world-champion rally car. The current MINI family builds on the tradition of the classic Mini, adding state-of-the-art technology and modern levels of safety, quality and reliability. And now there is a MINI model to suit just about everyone. Drivers can choose from the iconic MINI Cooper Hardtop, the open-air motoring experience of the MINI Convertible, the versatile MINI Clubman, or the surprisingly roomy four-door MINI Countryman, available with all-wheel drive. And all are famous for their creative use of space and nimble go-kart handling. This is the place to get the latest news about MINI. You can let your opinions be known, connect with other MINI enthusiasts, share your experiences and post your best pics and videos. At MINI, we believe that if we all respect each other and remember to laugh a little more and be nice, the roads and the world they connect will be more enjoyable places. So, let’s keep it clean. The comments, opinions and images posted by our fans on this page do not necessarily reflect the opinions of MINI USA.