How Data Can Ruin Your Conversion Optimization Strategy

by Neil Patel
We conversion optimizers are in love with data. So much in love that it can skew our strategy or mislead us into thinking we don’t need one. Data serves a purpose. All those statistics, analytics, reports, and numbers are intended to drive at something deeper and more enduring, which, in turn, enables the holistic optimization of a site for conversions.Read the full article