How #NBA2K16 Earned Over 3 Billion Potential Impressions

by Lucy Hitz
NBA 2K16 was released on September 29, 2015, but 2K‘s savvy marketing team began its push long before that. While you can see in the chart below that #NBA2K16 potential impressions (the number of times people were potentially exposed to the hashtag) peaked during the release month, September, you can also see that this unique hashtag sustained massive momentum from June on.Read the full article