KPI Frameworks: Bringing Order To KPI Chaos To Prioritize E-Commerce Optimization Efforts

By now, it’s cliché, but true: analysts are drowning in data when it comes to e-commerce. On the one hand, it’s great to work in an industry where there’s so much data which you can potentially put to valuable use. On the other hand, until you’re able to consistently sift through it and find the most actionable bits, all your data represents is potential.Read the full article