The Emotional Science Behind PPC Ads

by Helen Edwards
After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing. It doesn’t have to be, though! Lots of experts love this field because actions drive results. It’s quantitative.Read the full article