Brand Newsroom 61: Essena O’Neill & Authenticity

Does your brand reach out to influencers on social media? Last week, Instagram star Essena O’Neill made headlines all over the world after announcing she was quitting social media. Her attempt to ‘uncover the truth’ behind social media divided public opinion, with some praising her courage and honesty, and others skeptical of self-serving motivations.Read the full article