Five Questions to Help You Decide Whether Programmatic TV Is Right for Your Brand

Programmatic TV is a leap in advertising technology. It can be defined as "a technology-automated and data-driven method of buying and delivering ads against TV content," according to Think With Google. Marketers use hyper-personalized consumer data to exclusively target the viewers they want. That precision targeting reduces ad waste, yields higher ROI, and gets marketers' ...Read the full article