Hacking Patagonia’s PR Strategy: How improve your brand voice and influence

by Jessica Lorenz
The last week of October, I had the opportunity to go to my hometown in Ventura County, California and attend a Public Relations Society of America (PSRA) event featuring Adam Fetcher, Director of Global PR and Communications at Patagonia. I was excited because Patagonia is a brand passionate about sustainability and creating good, quality products.Read the full article