Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm

by Larry Kim
If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm – which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and more prominent ad placement. This makes a ton of sense because obviously Google doesn’t want to annoy their user ...Read the full article