Hallmark ditches TV, goes all-digital in its 2015 holiday campaign

by Tanya Dua
The Internet has been particularly hard on the greeting-card industry, which is struggling to stay relevant in an age when emoji-fied texts, Snapchat wishes and Facebook birthday wall posts have all but replaced tactile paper cards. But Hallmark is taking the challenge head-on, coming out with its first-ever digital-only holiday campaign.Read the full article


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