How to Beat the ‘Blank Stare’ and Get Customers Fired Up with Your Sales Copy

Have you ever felt as though you’re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don’t seem to “get it?” You could be falling foul of the “blank stare” — here’s how to avoid it. This week on Hit Publish, we’re tackling a very frustrating problem when it comes to writing content, particularly c ...Read the full article