Lad Bible prepares shift to longer-form content for its Apple TV app

In attempt to shed its blokes-and-beer image, U.K. media company Lad Bible is showing its more mature side by moving toward longer-form video content — precisely as other publishers are trying to nail shorter, more mobile-friendly video. The publisher has high hopes for Apple TV in particular: After launching the app less than a week ago, its downloads are reportedly reaching the 3,500 mark.Read the full article