Lowe’s: the customer journey from search to checkout

by Christopher Ratcliff
In which we take a look at the experience of searching for a product, looking at a brand's paid search ad for the item, its subsequent landing page and then clicking-through to purchase, all from a customer’s point of view. This week let’s take a look at US home improvement retail chain Lowe’s. Search First let’s check for some of Lowe’s most popular products.Read the full article