Reflecting on Rumblr: The 4 phases of the Internet falling for a hoax

It had all the makings for the perfect viral story: The “Tinder for [insert ridiculous noun]” pitch, a premise that sounds believable in this current state of app-phoria, a perfectly manufactured startupland name, a sleek website and a slow Monday morning news cycle. Yesterday much of the online media was duped into writing about Rumblr, an app that described itself as the pla ...Read the full article