The Best Months for Retail Email CTRs, Unsubscribes, and Conversions

Consumers are most likely to click through emails sent by retailers in October, and least likely to unsubscribe from email lists in December, according to a recent report from Retention Science. The report was based on an analysis of 1 billion emails sent by a cross-section of retailers over the past two years. Results were normalized to account for varying sample sizes.Read the full article