The New B2G Lead Generation Paradigm

by John Beveridge
The big misconception about B2G (Business to Government) lead generation is that your targets don't use the same tools for research as everyone else. For the most part, they really do use the same tools – social media, search, industry blogs – as consumers and B2B buyers. The difference comes in how they use those tools, and the type of content that they are seeking out.Read the full article