Why “Real-Time” Isn’t Always the Right Time in Social Marketing

Real-time marketing, newsjacking, trend watching—you’ve heard the hype. Since Oreo’s “Dunk in the Dark” Tweet, brands have been touting the new era of real-time marketing. Unfortunately, many brands have tried to replicate the “Oreo moment” with little success. Instead of offering something meaningful, real-time marketing has been reduced to irrelevant and gimmicky ads that bo ...Read the full article