10 years of Google Analytics… and 10 features you’re probably not using

by Chris Lake
Back in 2003 Google bought a company called Urchin Software, and subsequently launched the first free, commercial-grade analytics platform. How time flies! Since then many of us have become seasoned users of Google Analytics, though it’s such a powerful, ever-evolving tool that I for one have still to get to grips with a bunch of the features. It turns out I’m not alone.Read the full article