2016 Facebook Advertising Preview: 4 Trends To Act On

by Andrew Waber
During Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for advertisers and users alike. At Nanigans (my employer), we have observed the promising comparative efficacy of Facebook video ads across a variety of gaming clients. Certainly, it’s a format worth the attention of advertisers, but it’s not exactly new.Read the full article