At AskMen, native advertising means hosting running events for Asics

by Shareen Pathak
The next phase of native advertising might involve flexing a few experiential muscles. AskMen, the men’s lifestyle news site, has over the last few months focused its native ad agency into evolving its native ad offering beyond digital content and into the real world. The result is its new campaign for the new Asics shoe, the Gel-Quantum 360. Dubbed “G.E.Read the full article

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