Confessions of a small agency co-founder: ‘Consultants are dumbing down the business’

by Tanya Dua
Founding your own agency may feel like a logical step after having spent considerable time on both the client and agency side, but it is no cakewalk. You have to build it up from scratch, scrounge for new business and make sure you have your hand on the pulse of the industry. We spoke to the co-founder and CEO of a small agency to get a feel for what it’s like to be running th ...Read the full article