Holiday E-Commerce: Black Friday Now As Important As Cyber Monday, Thanks To Mobile [Study]

by Ginny Marvin
Black Friday has begun looking more like “Cyber” Friday for many online retailers according to new analysis from Criteo. As mobile research and purchasing increased, retailers saw online sales on Black Friday nearly equal those of Cyber Monday last year. “The path to purchase for today’s consumer has evolved and, as a result, people are doing a tremendous amount of online s ...Read the full article