People spend over 9 minutes on News U.K.’s native content

Only a year since its launch, News U.K.’s content studio, Method, can boast dwell times on its brand-funded articles of nine minutes, matching the time readers spend on its editorial content, according to the company. But it has been a slow and steady road, by digital-media standards anyway. The content studio started life as Newsroom, but the name proved too much for an indus ...Read the full article