Snapchat’s new ad format invites people to click to view more from brands

Snapchat has developed its first call-to-action style ad that require users to swipe up to view a full trailer for “Call of Duty: Black Ops 3.” The ad for the Activision game ran Tuesday on the Daily Mail’s channel in the Discover section of the app, where publishers like Cosmo, ESPN, IGN and BuzzFeed run their own channels.Read the full article

Official Call of Duty®: Black Ops III Live Action Trailer - “Seize Glory”

The official Call of Duty®: Black Ops III live action trailer, directed by Wayne McClammy and featuring Michael B. Jordan, Cara Delevingne, and Marshawn Lynch, follows Kevin as he wall-runs, thrust jumps, and power slides through enemies and zombies on his way to glory. No matter who you are, there’s a soldier in all of us. Call of Duty: Black Ops III arrives globally on November 6th, 2015. Pre-order Call of Duty: Black Ops 3 now: https://www.callofduty.com/blackops3/buy Follow us for the latest intel: Web: http://www.callofduty.com Facebook: https://www.facebook.com/CallofDuty and https://www.facebook.com/Treyarch Twitter: https://twitter.com/CallofDuty and https://twitter.com/Treyarch Instagram: https://instagram.com/callofduty and https://instagram.com/treyarch Snapchat: callofduty