Study: Mobile Users Will Go On Roughly 4 Dates With Apps Before Breaking Up

by Greg Sterling
If a new survey from Localytics is correct, apps will figure more prominently in future user behavior but their success is contingent on getting the user experience right. The company polled 1,000 smartphone owners and found that 92 percent “expect to use apps more or the same in the future.” Users are impatient and fickle and apps have a limited time to grab and keep a user ...Read the full article