Upworthy’s original content push is starting to show results, but still has work to do with ad buyers

by Lucia Moses
Upworthy built a huge audience by repackaging and distributing other people’s content about social issues with a click-bait twist. But when a traffic plunge forced it to pivot, it was unclear if Upworthy could reinvigorate itself with original articles and videos. Eight months into Upworthy’s commitment to homegrown content, it hasn’t abandoned teasing headlines entirely; the ...Read the full article