Why Brands Need to be Living in the Micro-Moment

Estimated reading time: 7 minutes, 28 seconds “We live in a world where the notion of ambiguity has become a punchline. Turning to our smartphones when we need something – a forgotten word, a better price, a movie time – has become a reflex. We want things right, and we want things right away. As a result, the consumer journey looks markedly different than it did only five years ago”.Read the full article