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wired.com - 29 readers - Amid all the million-dollar commercials that ran during the Super Bowl on Sunday, Oreo pulled off a marketing triumph by capitalizing on the game's blackout on Twitter.
adweek.com - 5 readers, 120 Tweets - () Not every real-time marketing event—like Oreo’s now-famous Super Bowl blackout breakthrough—happens in an instant. Take Mini Cooper, whose marketing team saw a real-time opportunity unfold across several days—the week after this year’s Super Bowl, as it happens—when the U.K.
geekwire.com - 3 readers, 68 Tweets - Neil Ashe, Walmart President and CEO of Global eCommerce for Wal-Mart Stores, addresses the term "show-rooming" at the GeekWire Summit 2014. The world's la