12 Psychological Methods People Use When Making Decisions

by Jordan Kasteler
While you want people to buy your products, there’s one big hurdle standing in the way: the decision-making process. Psychological principles directly affect the way a person thinks about your business. Sometimes they can fuel the fire, making a person feel more inclined to buy what you’re selling. Other times, they can pose a barrier to buying that feels taller than the Hoover Dam.Read the full article