How many devices does it take to achieve a conversion?

The answer is apparently 2.6 devices, according to research by MillwardBrown. Ignoring the obvious opportunities for a digital equivalent to the Christmas cracker style jokes of how many people it takes to change a lightbulb, what does this tell us? The three key implications to consider here are: Surely the ‘mobile first’ strategy that so many officially have in place is ...Read the full article