How successful were publishers jumping on the James Bond publicity bandwagon?

by Danny Chadburn
Or: Content of Solace. During any editorial planning process, a list of relevant upcoming events always gets thrown out as something to base ideas on. The thing is, if everyone’s asking, “What can we do to get noticed when football/movies/music/christmas (delete as applicable) is trending?” then it makes it significantly harder not to be just adding to the noise.Read the full article