Is It Time To Get Amped Up About AMP?

About a month ago, Google announced Accelerated Mobile Pages, also known as AMP. It’s an initiative to speed up the mobile web by cutting the cruft from bloated webpages. To find out if it worked, we tested standard mobile and AMP HTML pages from BBC News, The Guardian and BuzzFeed. Loading each on a simulated 3G connection yielded a surprising result.Read the full article

Accelerated Mobile Pages (AMP) - Side-by-Side Loading Comparison

How much faster are Accelerated Mobile Pages (AMP) than standard webpages? The answer may surprise you! AMP is a project from Google aiming to make the web faster on mobile devices. It uses a small JavaScript file to control how elements of the page load. To validate, an AMP page must not use custom JavaScript – including analytics and dynamic ads. RocketMill chose three of the biggest sites using AMP: BBC News, The Guardian, and BuzzFeed. We tested the mobile version of three articles against the same pages written in AMP. We downloaded each page three times over a throttled connection, to simulate 3G speed. This gave us average load times for AMP versus standard markup. You can see both versions load side-by-side in the video comparison. For more information about Accelerated Mobile Pages, please visit: To find out more about RocketMill: Visit our website: Email us: Call us: 01293 265 370 Like us on Facebook: Follow us on Twitter: Follow us on Instagram: Video thumbnail loading icon made by Amit Jakhu from Flaticon: Licensed under a Creative Commons Attribution licence ( Bright Wish by Kevin MacLeod is licensed under a Creative Commons Attribution licence ( Source: Artist: