New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement

From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The whitepaper from video ad platform Videology and security firm White Ops, “Eradicating Bot Fraud: The Path to Zero-Tolerance,” looked at nearly 300,000 video ad impressions delivered by the Videology platform with the White Ops bot-blocking technology turned on.Read the full article