Psychology and #Marketing: What Influences Our Decisions

According to this definition, the sole purpose of marketing is to develop satisfying relationships with customers that benefit both the organization and its customers. But that is hard to do unless you truly understand what makes your audience tick, isn’t it? Enter psychology. Fact: psychology and marketing have always gone hand in hand.Read the full article

Science Of Persuasion

For more visit our blog at www.insideinfluence.com Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive. US Amazon http://tinyurl.com/afbam9g UK Amazon http://tinyurl.com/adxrp6c IAW USA: www.influenceatwork.com IAW UK: www.influenceatwork.co.uk/


Barry Schwartz: The paradox of choice

http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/talks/top10