Understanding Searchers’ Needs + Advanced Google Analytics: Interviews With Two Experts

by Matt Southern
At Pubcon 2015 in Las Vegas, the SEJ team had the opportunity to speak with Jenny Halasz of JLH Marketing and Eric Enge of Stone Temple Consulting about content effectiveness optimization. Jenny speaks on advanced Google Analytics, including custom dashboards, and segmentation; while Eric speaks on why leaving searchers’ satisfied is so important.Read the full article

Advanced Google Analytics: Interview with Jenny Halasz

Thanks to our sponsor, Local Site Submit! Take Control Of Your Data TODAY! Run a FREE Online Visibility Report. Visit LocalSiteSubmit.com/pub. Loren Baker talks with Jenny Halasz of JLH Marketing during Pubcon Las Vegas about advanced Google analytics and creating more custom dashboards reporting. For more news & interviews from marketing experts around the world visit us at http://www.searchenginejournal.com/. Follow Jenny: https://twitter.com/jennyhalasz Follow Loren: https://twitter.com/lorenbaker Follow Search Engine Journal: https://twitter.com/sejournal https://www.facebook.com/SearchEngineJournal


Content Effectiveness Optimization: Interview with Eric Enge

Thanks to our sponsor, Local Site Submit! Take Control Of Your Data TODAY! Run a FREE Online Visibility Report. Visit LocalSiteSubmit.com/pub. Kelsey Jones talks with Eric Enge of Stone Temple Consulting during Pubcon Las Vegas about content effectiveness optimization. For more news & interviews from marketing experts around the world visit us at http://www.searchenginejournal.com/. Follow Eric: https://twitter.com/stonetemple Follow Kelsey: https://twitter.com/wonderwall7 Follow Search Engine Journal: https://twitter.com/sejournal https://www.facebook.com/SearchEngineJournal