With header bidding, publishers are boosting CPMs by as much as 50 percent

by Ricardo Bilton
Ad tech acolytes are hyping header bidding as a way for publishers to make more money while also sticking it to Google. Publishers are buying into that hype. Header bidding is a way for publishers to sell their ad inventory to direct and programmatic advertisers alike at the same time in a single unified auction instead of in a fragmented fashion.Read the full article