Content Strategy: Everything You Need to Know in One Webinar

by Joe Lazauskas
Here are some stats you’re going to hear way too much over the next few months: Only 37 percent of B2B marketers and 32 percent of B2B marketers have a documented content strategy, according to the Content Marketing Institute’s 2016 benchmark reports. Even more concerning, 20 percent of both groups have no strategy at all. Simply put, this is crazy.Read the full article