Copyranter: Ban brainstorming

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. As digital and “tech” ad agencies have become more prevalent, the copywriter/art director two-person team dynamic responsible for basically every great ad campaign of the last 65 years is gradually being phased ou ...Read the full article