Customization for sneakerheads, the 1%, and bespoke seekers

This is the first installment of a weekly video series that explores trends in the fashion industry. Check in on Fridays for a new topic. Customizable sneaker platforms have become so ubiquitous that it’s a wonder any of us are wearing the same pair of shoes. Major brands like Nike, Adidas and Reebok let you pick colors and materials and engrave messages for a personalized pa ...Read the full article

Customization for sneakerheads, the 1% and the bespoke seekers l Digiday

This is the first installment of a weekly video series that explores trends in the fashion industry. Check in on Fridays for a new topic. Customizable sneaker platforms have become ubiquitous enough that it's a wonder any of us are wearing the same pair of shoes. Major brands like Nike, Adidas and Reebok let you pick colors and materials and engrave messages for a personalized pair of shoes, but they're not the only ones turning sneakers into canvasses of creativity. Etsy designers and luxury retailers let you customize, albeit in different ways: one offers hand painted pairs, the other, python skin. So this week we're taking a look at the big business of shoes and the growing popularity of customizable kicks. Filmed at Stadium Goods. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/