Developing a Maximum Viable Non-Product (MVNP)

by Brian Massey
The inventors of Lean Product Development graced us with the concept of the MVP — the Minimum Viable Product. The idea is that you identify the absolute minimum feature set necessary to test the validity of a product, and then you launch it. When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra lean. You’re 45-days-in-a-lifeboat lean.Read the full article