Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem

As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is a problem. Consumers have a basic right to trust the reviews they read online; reviews, after all, are the key to making an informed purchase decision in t ...Read the full article