Facebook’s Audience Network: 80% of Impressions Now Native

by David Cohen
Facebook offered another rare peek into the performance of its Audience Network, saying that 6 percent of all time spent on mobile applications is spent on apps running Audience Network. The social network also said in a Facebook for Business post that advertisers using Facebook’s Audience Network have scaled their ad impressions by 6 percent to 10 percent more per campaign ...Read the full article