Google Using Points To Boost User Reviews, Beef Up Maps Content

by Greg Sterling
A couple of years ago Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of “high quality” local business reviews. The name of the program was changed in January of this year to Local Guides. The original program offered rewards based on the number of reviews submitted.Read the full article

Share your world with Google Local Guides

Wherever you go in the world, Local Guides are there to help you explore on Google Maps. Join our global community to put your discoveries on the map, while earning some great perks & rewards. • Be one of the first to access new Google features • Attend exclusive events hosted by Google • Upgrade your Drive storage to 1 TB free ...and more! Join now at http://goo.gl/yVEAZX.