Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization

by Ginny Marvin
Google’s DoubleClick announced updates for brands and publishers bidding and reporting on viewable impressions using the companies viewability solution, Active View. For advertisers, Active View bid optimization in DoubleClick Bid Manager is now available globally. Based on a number of signals, such as the URL, time of day, page category, the features predicts the likelihood ...Read the full article