How Martech Is Like Fantasy Football: Drafting The Right Players In 2016

In the midst of football season, it’s budgeting time for marketers. For most, marketing automation has been bought and implemented already. According to Gleanster, 84 percent of top-performing companies reported using or planning to start using marketing automation between 2012 and 2015. With the quarterback in place, organizations need strong wide receivers and running back ...Read the full article