Report: Social Media Platforms Are Becoming Too Complicated

There is power in simplicity — at least that’s the premise behind the Siegel+Gale simplicity index. The study uses survey data from more than 12,000 consumers in eight countries about the perceived simplicity or complexity of their interactions with more than 500 brands, and why simplicity pays off. In this sixth annual report, Siegel+Gale included a social media specific portion.Read the full article