Snapchat’s new lens store lets you puke rainbows forever

Snapchat opened its new lens store today, and brands will be able to buy ad space there, too. The lenses are animated filters that Snapchat launched in September, which brought the Internet the joy of taking selfies and making it look like they’re barfing rainbows. In fact, the rainbow-puke animated filters, which became an Internet meme and then disappeared, are back.Read the full article