Study: Brands Finding Social Ads As Effective As Traditional Advertising

by Justin Lafferty
Social advertising is growing on nearly every platform — Facebook, Twitter, Pinterest, Snapchat and more — but the biggest knock against paid social has been proving effectiveness. It appears the tide is changing. According to a recent study by IZEA, 52 percent of companies surveyed have a sponsored social budget and they find social ads to be in the top three most effective m ...Read the full article

IZEAFest 2015 : State of Sponsored Social

Take a deep dive into the findings of the sixth annual State of Sponsored Social report, which yields the national Marketer and Creator sentiments about the Sponsored Social industry via independent metrics and voice. Learn metrics from 2015 including the average cost of a sponsored post, marketer budgets for Sponsored Social, most popular platforms, and more!